Architectural Signs & Associates is a full service commercial art firm specializing in graphic and environmental design. Our team produces and fabricates the products we design.

Environmental graphics are generally full sign programs designed for a client’s business such as corporate identities, dot com’s, lodging facilities, wineries, corporate parks, restaurant or retail centers. ASA will design and specify the materials, colors, letters (font) and layout for the projects.

ASA is dedicated to designing, fabricating and installing the highest quality products available to the client, yet working within budget constraints. ASA will work day and night to meet the goals of our customers’ deadlines.


Architectural Signs & Associates is lead by Art Director, Steffan Gold & General Manager, Rochelle Zatkin. Their biographies follow:

Steffan Gold began his design career pin-striping cars at the Oakland Auto Show at age 13. He won several architectural awards and scholarships throughout high school and college. After graduating with a degree in art, Gold began his lifelong association with art as a display director, art director, graphics designer, sculpture and painter. Gold has designed logos, labels, products, sign programs, retail spaces, private dwelling and custom cars. Mr. Gold is a renowned artist whose paintings, murals and sculptures adorn private and corporate collections all over the world.

Rochelle Zatkin has maintained a long career in sales and management after completing her education at Arizona Sate University. Ms. Zatkin spent 14 years in the insurance industry before a short retirement to raise her family. After a few years as a domestic engineer Ms. Zatkin began intensely studying architectural and interior design. She was Sales Manager for a design firm taking charge of operations along with prolific sales. In 1988 she partnered with Mr. Gold and formed Architectural Signs & Associates.

Now in their nineteenth year as partners, Gold & Zatkin have added complementary personnel who translate the ASA philosophy to accomplish awesome designs and products. Please enjoy the web site and contact us with your comments.